Light-boxes are widely recognised as one of the most effective advertising mediums available. Promotional posters and corporate signage that utilise the combination of illumination and colour are far more likely to catch a potential customer’s eye than a non-illuminated poster or sign would do.
Market research has shown that illuminated advertising attracts a much higher customer footfall, enables quicker customer processing and offers a significant increase sales compared to non-illuminated advertising.
A chain store reduced the time that customers spent at their digital photo counters by 3-4 times, simply by replacing their non-illuminated menu signage displaying services and prices with bespoke illuminated menu light-box displays.
Bacardi market research has shown that the majority of people in a nightclub environment were not sure of what they were going to order when going to the bar. When their promotion was illuminated, the sales of the specific promoted drink increased by over 100%.
Light-boxes are proven to be an extremely successful advertising tool for various illuminated display and sign applications including: retail point of sale displays; corporate signs for business premises; outdoor advertising; airport signage and displays for duty free and lounges; train station notice boards and time tables; nightclub, pub and bar promotions; restaurant menu boards and signage; showroom information and promotional displays; and exhibitions or trade shows.
Illuminated window displays are a great way maximize your visibility and double-sided light boxes in a shop window advertises to customers inside and outside the store.
Freestanding illuminated displays are the perfect way to bring your promotional message closer to the customer and work exceptionally well in larger areas such as showrooms and department stores.
Illuminated displays and signs achieve far more attention from customers than non-illuminated versions and as a consequence help drive significantly more sales.
So, the next time you are thinking about advertising, consider light-boxes a prudent investment for any company looking to increase brand awareness and sales revenue.
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